Understanding consumer intention to participate in online travel community and effects on consumer intention to purchase travel online and WOM: An integration of innovation diffusion theory and TAM with trust
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چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Computers in Human Behavior
سال: 2016
ISSN: 0747-5632
DOI: 10.1016/j.chb.2016.02.038